Victoria & Albert - Fashion brand
A self-initiated project to create a new fashion brand for men and women, which has a luxurious feel and a high street positioning. Designed to have a British heritage association and sophisticated tone-of-voice, the speculative wordplay and seductive images have been chosen to face the brand and its campaign.
Deliverables (Conceptual):
Identity & brand vision
Swing tags
Launch invitation & envelope
Look book
Shopping bag
Website
Window graphics