About me

I am a user-centred Senior Product Designer with 20+ years of experience across retail, ecommerce and content platforms, specialising in design systems, digital transformation and scalable product delivery. I combine UX strategy, systems thinking and CMS expertise to connect user needs with engineering and business outcomes.

Currently, I help shape the John Lewis & Partners Design System, overseeing component architecture, Figma-to-code governance and adoption across multiple squads. I recently led the migration to Amplience (Headless CMS/DAM), establishing reusable system foundations that improved workflows, collaboration and delivery efficiency.

I work closely with Product, Engineering and Leadership teams to align design direction with business goals, simplify complexity and support delivery at scale. I am known for a calm, collaborative and systems-led approach, bringing clarity to fast-moving environments while championing accessibility, consistency and design quality.

Alongside product delivery, I contribute to mentoring, accessibility initiatives and Communities of Practice that strengthen collaboration and design maturity across teams.

Beyond my professional life, I am an aspiring writer and artist, currently working on both a children’s book and a Young Adult novel set in 1980s London. On weekends, I enjoy exploring East Anglia with our three Spaniels in a converted Defender.

Design & strategy

UI/UX design, responsive design, User-centered design, Prototyping, wireframing, User testing & research, Data insight, A/B testing.

Technical skills

Advanced practitioner in Figma. Sketch, Adobe Creative Suite,
G Suite, Miro, Amplience, AEM.

Core competencies

Design systems, Content modelling, Component libraries & tokens, Accessibility standards,
Agile methodology.

Soft skills

Stakeholder management, Mentoring designers, Creative direction, Project lifecycle management.