Driven by a curiosity about people and the experiences that shape their lives. I create thoughtful digital products that build trust, inspire action and make complex journeys feel effortless.
By combining product thinking, systems design and visual storytelling, I help teams solve meaningful challenges while balancing user needs, business goals and technical constraints.
Over the past eight years at John Lewis & Partners, I've helped shape customer-facing products, design systems and content platforms. By collaborating with Product, Engineering, and Content specialists, I have focused on delivering accessible and scalable user experiences. My recent work includes serving as the lead Product designer for a major CMS platform migration and supporting the growth of the John Lewis Design System to enhance team productivity and the overall customer journey.
My background spans e-commerce, digital products, print and brand experience, giving me a broad perspective on how thoughtful design can build trust, create emotional connection and drive lasting value. Known for my collaborative approach and curiosity, I enjoy bringing people together, challenging assumptions and turning complexity into clarity.
Outside of my career, I am an enthusiastic explorer, writer, artist, and photographer. My travels throughout South East Asia have enriched my understanding of human connection and continue to inspire my creative curiosity. At weekends I can be found exploring East Anglia with my three Spaniels in our converted Defender, usually finding inspiration somewhere between the coastline and countryside.
Product Design & Strategy
Product Design, UX Strategy, UI Design, Responsive Design, User-Centred Design, User Research & Testing, Prototyping, Wireframing, Accessibility, Data-Informed Design, A/B Testing.
Design Systems & Content platforms
Design Systems, Design Tokens, Component Libraries, Content Strategy, Content Modelling, CMS Platforms, Accessibility Standards, Scalable Design, Agile Delivery.
Visual Design & Creative direction
Brand Identity, Visual Storytelling, Creative Direction, Campaign Design, Art Direction, Editorial Design, Digital Marketing Design, Print Design, Illustration, Photography, Animation.
Leadership & Collaboration
Stakeholder Management, Cross-Functional Collaboration, Workshop Facilitation, Creative Strategy, Mentoring, Design Governance, Project Lifecycle Management.
Tooling & Technologies
Figma, Sketch, Adobe Creative Cloud, Miro, Amplience, Adobe Experience Manager (AEM), ContentSquare, Zeroheight, Google Workspace, AI Tools.
Testimonials
"Carlie has a pragmatic and detailed approach to her designs, always well thought out, with solid reasoning."
— Developer, John Lewis
"Carlie’s designs are always creative, polished and thoughtful, adding immense value to every project."
— Delivery Lead, John Lewis
"Carlie collaborates exceptionally well with other designers and our development team."
— Product Owner, John Lewis
"The work you’ve done on the guidance website is absolutely awesome and on-point! So easy to navigate and understand."
— Content Editor, John Lewis