The Mill - Property development relaunch
The Mill, an ambitious regeneration project on the Ipswich waterfront, involved converting a historic flour mill into modern residential units. This initiative required a comprehensive creative strategy and the development of supporting marketing materials.
Building on the project's existing logo, the relaunch strategy was designed to produce an energetic and welcoming ambiance. To secure a playful yet authoritative brand identity, the 'Space Invaders' creative theme was adopted.
Deliverables:
Site hoarding, brochures, coffee cups, and tote bags.
Produced whilst at White Space Design Ltd.
