Kaleidoscope - Property development launch
A branding project for Crest Nicholson centered on their residential complex in Cambridge, which was architecturally designed by Proctor and Matthews. The work involved the implementation of tone of voice, creative art direction, and naming.
The design was influenced by the landmark circular architecture, with a colour scheme derived from the building materials used throughout the development.
Deliverables:
Identity, brochure, bag and outdoor advertising.
Produced whilst at White Space Design Ltd.
