Rebrand project to transition from a ‘cute’ style toward a more mature sensibility, the new creative direction utilises elegant lines that maintain a high level of visual impact.
Bohemian Babe - Luxury resort footwear
A minimalist aesthetic positions the brand as a premium resort and beachwear provider. The identity features a stepping feet motif, while a refined monochrome palette appeals to elite clientele and luxury stockists like boutiques and five-star hotels.
Deliverables:
Identity, stationery & envelopes, large shopping bag, shoe bag and accessories box.
